Overview
Flock Safety, founded in 2017, is an American company specializing in public safety technology. Their core offerings include automated license plate recognition (ALPR), video surveillance, and advanced surveillance tools. As of 2024, Flock Safety serves over 5,000 communities across at least 42 U.S. states.
Technology and Products
- Flock Safety employs cloud-based video analytics and AI-powered computer vision for public safety surveillance.
- Key products include ALPR cameras, gun-shot audio detectors, and location-flexible license-plate readers.
- Devices are powered by solar panels and LTE connectivity, reducing costs and enhancing deployment speed.
- The company's "Vehicle Fingerprint" technology captures detailed information about vehicles, including make, model, color, and distinguishing attributes.
Integration and Network
- Flock Safety integrates with existing video camera systems, including Axon dashcams used in police vehicles.
- Data is centralized in "Flock OS," enabling local and national searches for suspect vehicles across state lines.
Efficacy and Impact
- Flock Safety claims significant crime reduction in areas where its technology is deployed.
- Some communities report reductions in package theft, car break-ins, and vehicle thefts.
- San Marino, California, reported a 70% reduction in crime, though some studies question these claims.
Privacy and Compliance
- Camera footage is stored for 30 days before deletion to preserve privacy and security.
- The company has faced legal challenges regarding privacy and compliance, including instances of installing devices without necessary permits.
Services and Support
- Flock Safety offers a holistic public safety platform including city-wide coverage mapping, installation, maintenance, and training.
- The company emphasizes privacy, transparency, and ethical innovation.
- Customers own 100% of the footage collected, and data is not shared or sold to third parties.
Customer Base
- Flock Safety serves law enforcement agencies, neighborhood associations, private businesses, and schools.
- Positive testimonials have been received from various clients, including police departments in Tulsa and Elk Grove. In summary, Flock Safety leverages advanced technology to enhance public safety while navigating the complexities of privacy, compliance, and ethical data use.
Leadership Team
Flock Safety's leadership team comprises experienced executives driving the company's strategic direction and operations:
Garrett Langley
- Founder and CEO
- Responsible for steering the company towards its mission of creating safer communities
- BS in Electrical Engineering from Georgia Institute of Technology
- Extensive experience in product, engineering, and design
Elan Greenberg
- Chief Operating Officer (COO)
- Oversees daily operations and execution of strategic initiatives
- Background includes roles at Augury, DoorDash, Morgan Stanley, and the United States Marine Corps
Alex Latraverse
- Chief Revenue Officer (CRO)
- Responsible for driving revenue growth and overseeing sales strategies
- Significant experience in sales and growth management from roles at Terminus: Account-Based Marketing and AHEAD
Matt Feury
- Founder and Distinguished Engineer (previously CTO from 2017 to 2023)
- Played a crucial role in the company's technological advancements
Other Key Executives
- Paige Todd: Chief People Officer, managing human resources and talent strategies
- Rahul Sidhu: Vice President, Aviation This leadership team collaborates to achieve Flock Safety's mission of enhancing community safety through innovative technology and operational excellence.
History
Flock Safety, also known as Flock Group Inc., has a compelling history since its founding in 2017:
Founding and Early Development
- Founded in 2017 by Georgia Tech alumni Garrett Langley (CEO), Paige Todd (Chief People Officer), and Matt Feury (CTO)
- Idea born after Langley experienced a property crime in his Atlanta neighborhood
- Initial video surveillance cameras built by hand around Langley's dining room table
- Decision to focus full-time on Flock Safety after helping solve a home break-in
Growth and Funding
- Raised over $380 million in venture funding
- Achieved a $3.5 billion valuation by 2022
- Investors include Andreessen Horowitz, Matrix Partners, and Initialized Capital
Technology and Services
- Specializes in automated license plate recognition (ALPR), video surveillance, and gunfire locator systems
- Offers products like Falcon and Falcon Flex cameras for various customer needs
Expansion and Impact
- By 2024, fixed cameras installed in over 4,000 cities across 42 U.S. states
- Claims of significant crime reduction in areas using their technology
- Some communities report up to 70% reduction in certain types of crime
Controversies and Regulatory Issues
- Faced accusations of installing devices without necessary permits
- Ordered to remove or cease operations in multiple states due to regulatory non-compliance
- Acquired Aerodome, a manufacturer of drones for law enforcement, in October 2024
Current Status
- As of 2024, operates in over 5,000 communities across the U.S.
- Employs more than 900 people
- Remains committed to eliminating crime through advanced technology and community collaboration
- Ongoing debates about impact on privacy and civil liberties Flock Safety's history reflects rapid growth and technological innovation in the public safety sector, balanced with challenges in regulatory compliance and privacy concerns.
Products & Solutions
Flock Safety offers a comprehensive range of products and solutions designed to enhance public safety, deter crime, and aid law enforcement in various settings, including neighborhoods, schools, and businesses.
Key Products
- License Plate Recognition (LPR): 24/7 LPR cameras capable of capturing license plates of vehicles traveling at high speeds across multiple lanes. Available for both fixed and temporary installations.
- Video Solutions: Live and recorded video cameras with remote PTZ (Pan-Tilt-Zoom) controls, suitable for various locations and powered by AC or solar energy.
- Audio Detection: Integrated with LPR and video cameras to address gun-related crimes and other public safety issues, providing real-time alerts and evidence.
- Drone Support: Automated drone-as-first-responder (DFR) system enhancing response times and efficiency in public safety scenarios.
Solutions
- Neighborhood Safety: Comprehensive solution including LPR, video, and audio detection, powered by solar and LTE for flexible installation.
- School Safety: Maintenance-free solutions protecting students, staff, and assets, providing a safety net to deter and address issues.
- Business Safety: Protection for stores, employees, and customers, including parking lot security and virtual perimeters for sensitive areas.
- Real-Time Crime Centers (RTCCs): FlockOS® platform integrating first and third-party data across video, LPR, and audio detection for real-time intelligence and situational awareness.
- Subscription Model: Full-service model including hardware, permitting, installation, maintenance, and software training, streamlining operations.
- Data Integration and Analytics: Integration of third-party LPR and video cameras, providing investigative tools and insights for traffic management, theft prevention, and marketing efforts. By combining these products and solutions, Flock Safety aims to create safer communities, expedite crime solving, and provide reliable, objective evidence to law enforcement agencies.
Core Technology
Flock Safety's core technology revolves around advanced surveillance and data analysis components designed to enhance public and private safety. Key elements include:
- Automated License Plate Recognition (ALPR): The cornerstone of Flock's technology, utilized in products like Falcon and Sparrow cameras. These devices monitor traffic, photograph vehicles, and use AI to read license plates and identify visual characteristics.
- Vehicle Fingerprint Technology: Allows investigators to search for recorded vehicles based on a wide range of visual features beyond just the license plate, enhancing vehicle tracking and identification capabilities.
- Integration with Existing Camera Systems: Software that integrates Flock's ALPR and vehicle identification capabilities with existing video camera systems, including police vehicle dashcams.
- Gunfire Locator: The Flock Raven, an audio gunfire locator that uses AI to analyze sound clips for audible gunfire, estimating location and alerting police when detected.
- Real-Time Intelligence and Data Sharing: Unifies data from various sources to deliver real-time intelligence, enabling faster incident response and generation of investigative leads. Facilitates data sharing across law enforcement agencies.
- Infrastructure-Free and Location-Flexible Solutions: Offers devices that can be installed in various locations, often powered by solar panels and rechargeable batteries, making them versatile for different deployment scenarios. Flock Safety's technology is designed to provide comprehensive surveillance, real-time intelligence, and actionable data to help deter crime, aid in investigations, and enhance safety across neighborhoods, schools, businesses, and public spaces.
Industry Peers
Flock Safety operates within the public safety, security, and surveillance industries, competing with several notable companies:
Public Safety and Security Platforms
- Mark43: Provides public safety platform with workload management solutions
- STRAX Intelligence Group: Specializes in incident response and management technology
- Verkada: Offers enterprise security camera systems with advanced features
Video Surveillance and Analytics
- Deep Sentinel: Develops security technology analyzing video streams for threat detection
- Cloudastructure: Specializes in cloud-based video surveillance and AI-powered security systems
- Eagle Eye Networks: Provides cloud-based video surveillance and AI analytics
License Plate Recognition (LPR) and Surveillance
- Vigilant Solutions: Focuses on license plate recognition technology
- Dallmeier electronic: Offers video security software solutions and hardware
Personal and Community Safety
- Citizen: Operates a personal safety network with real-time 911 alerts
- Safe Citizens: Provides real-time location-based alerts and instructions during incidents
Other Competitors
- Spillman Technologies: Known for public safety software solutions
- Nixle: Offers emergency alert systems and public safety communication tools
- Agency360 Public Safety Optimized: Provides software solutions for public safety agencies
- Geutebrück: Specializes in video security software and hardware solutions
- American Dynamics: Offers video surveillance solutions under Johnson Controls These companies offer a range of solutions that overlap with or complement Flock Safety's focus on license plate recognition, video technology, and public safety platforms, creating a competitive landscape in the industry.