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Zeta Global

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Overview

Zeta Global Holdings Corp., founded in 2007 by David A. Steinberg and John Sculley, is a data-driven marketing technology company headquartered in New York City. This comprehensive overview highlights key aspects of the company:

Business Model and Services

Zeta Global operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. The company's flagship product, the Zeta Marketing Platform (ZMP), analyzes trillions of structured and unstructured data points using sophisticated machine learning algorithms and a large proprietary opt-in database. This platform predicts consumer intent and enables personalized, targeted marketing campaigns across various channels, including email, social media, web, SMS text, connected TV, and video.

Key Products and Services

  • Zeta Marketing Platform (ZMP): Unifies identity, intelligence, and omnichannel activation to help marketers acquire, grow, and retain customers.
  • Consumer Data Platform (CDP+): Ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.
  • Product Suites: Includes agile intelligence suite, marketpulse, customerpulse, dmapulse, audiencepulse, and competitorpulse, which help in consolidating multiple databases and internal and external data feeds.

Revenue Model

Zeta Global generates revenue through a subscription-based model, where clients pay for access to the platform's suite of marketing tools and services. Additional revenue may come from usage-based charges, campaign performance metrics, or a combination of these factors.

Industry and Clients

The company serves over 500 Fortune 1000 and Middle Market brands across various industries, including financial services, consumer and retail, telecommunications, business services, and insurance. This diversified client base enables Zeta to personalize consumer experiences and deliver better results for marketing programs.

Technology and Innovation

Zeta Global leverages advanced analytics, machine learning, and artificial intelligence to enhance marketing effectiveness. The platform is built on one of the industry's largest proprietary opt-in databases, allowing for sophisticated marketing automation and personalized customer engagement.

Leadership and Employees

The company is led by David A. Steinberg as Co-Founder, Chairman of the Board, and Chief Executive Officer, and John Sculley as Co-Founder and Independent Vice Chairman of the Board. Zeta Global employs over 1,783 professionals globally, with offices in several locations including New York, Washington, D.C., Bangalore, and San Mateo.

Financial and Corporate Information

Zeta Global went public with an IPO on June 10, 2021, and is listed on the New York Stock Exchange (NYSE) under the ticker symbol ZETA. The company is part of the Technology sector, specifically within the Software - Infrastructure industry. In summary, Zeta Global is a leading provider of data-driven marketing solutions, leveraging AI, machine learning, and big data analytics to help enterprises simplify and enhance their marketing efforts.

Leadership Team

Zeta Global's leadership team comprises experienced executives who drive the company's strategic direction, operational functions, and growth initiatives. Key members include:

Founders and Top Executives

  • David A. Steinberg: Co-Founder, Chairman, and CEO. Steinberg has a background in founding and leading multiple successful technology companies.
  • John Sculley: Co-Founder, Vice Chairman, and Director. Sculley is a former CEO of Apple and President of Pepsi, bringing significant industry experience to Zeta Global.

Operational and Financial Leadership

  • Steven Gerber: President and Chief Operating Officer (COO). Gerber oversees the day-to-day management of the company, including all business lines and the technology platform.
  • Christopher Greiner: Chief Financial Officer (CFO).

Revenue and Growth

  • Jed Hartman: Chief Revenue Officer (CRO) of Activations. Hartman leads enterprise sales strategy for omnichannel customer acquisition.
  • Kelly Kennedy: Chief Revenue Officer (CRO) of CRM. Kennedy focuses on enterprise sales strategy for customer retention and lifetime value growth.
  • Will Margiloff: Chief Growth Officer.

Technology and Data

  • Christian Monberg: Chief Technology Officer (CTO) and Head of Product. Monberg is responsible for the company's technical strategy and product vision.
  • Neej Gore: Chief Data Officer.
  • Dr. Jeffry Nimeroff: Chief Information Officer (CIO).

Other Key Roles

  • Steve Vine: EVP of Mergers and Acquisitions and General Counsel
  • Candice Chafey: Chief People Officer
  • Tina McCain: EVP, Client Partnerships
  • Rob Lentz: EVP of Enterprise Operations
  • Bharat Goyal: EVP and Head of Engineering
  • Harrison Davies: President of Media Activation
  • Bryan Seltzer: President, ZX
  • Kurt Baumgarten: Chief Information Security Officer (CISO) and VP, Information Security
  • Benjamin Hayes: SVP, Privacy & Chief Privacy Officer
  • Kara Trivunovic: SVP, Strategic Solutions
  • Yara Lutz: SVP, Customer Success
  • Pamela Lord: President of CRM This diverse and experienced leadership team collectively drives Zeta Global's mission to empower enterprises in acquiring, growing, and retaining customers more efficiently through its AI-powered marketing cloud platform.

History

Zeta Global, founded in 2007 by David A. Steinberg and John Sculley, has a rich history marked by strategic acquisitions, significant funding rounds, and technological advancements. Key milestones include:

Founding and Early Years

  • 2007: Founded as XL Marketing by David A. Steinberg and John Sculley, former CEO of Apple Inc. and President of Pepsi-Cola.

Name Changes and Rebranding

  • 2014: Rebranded as Zeta Interactive
  • 2016: Changed name to Zeta Global in October

Acquisitions and Expansion

  • 2013-2020: Acquired several companies to expand capabilities, including:
    • 2013: Adchemy Actions division
    • 2014: Clicksquared
    • 2015: eBay's Enterprise CRM division
    • 2016: Acxiom Impact
    • 2017: Boomtrain and Disqus
    • 2018-2020: Temnos, Sizmek, Rocket Fuel's DMP, IgnitionOne's DSP, and PlaceIQ's managed media business

Funding and Valuation

  • 2015: Raised $125 million from Blackstone's GSO Capital Partners
  • 2017: Raised $140 million, valuing the company at $1.3 billion
  • 2021: Secured $222.5 million in new debt financing pre-IPO

Public Listing

  • June 10, 2021: Went public on NYSE under ticker ZETA, valued at $1.7 billion

Recent Developments

  • 2023: Launched Snowflake Native App, Customer Growth Intelligence
  • 2024: Acquired LiveIntent and launched House of Amazon Cannes Lions 2024

Leadership and Operations

  • David A. Steinberg serves as CEO and Chairman of the Board
  • John Sculley is Independent Vice Chairman of the Board
  • Headquartered in New York City with offices in 11 countries
  • Over 1,783 employees globally Zeta Global's growth trajectory has been characterized by strategic acquisitions, significant funding rounds, and the development of a robust omnichannel marketing platform leveraging AI, data, and machine learning to help enterprises manage customer relationships and predict consumer intent.

Products & Solutions

Zeta Global offers a comprehensive suite of AI-powered marketing solutions through its Zeta Marketing Platform (ZMP). The platform integrates identity, intelligence, and activation across various channels to help businesses acquire, grow, and retain customers. Key features of the ZMP include:

  1. Data and Identity Management: Unifies customer profiles and tracks behavior across touchpoints.
  2. AI-Driven Personalization: Delivers hyper-personalized messages and offers to enhance customer engagement.
  3. Omnichannel Activation: Ensures consistent messaging across all customer interaction points. The platform offers tailored solutions for various industries:
  • Retail: Acquires new customers, reactivates lapsed ones, and improves share of wallet.
  • Travel & Hospitality: Increases bookings and enhances customer experiences.
  • Consumer Packaged Goods (CPG): Reaches high-intent consumers and optimizes digital marketing campaigns.
  • Automotive: Employs look-alike modeling and fosters loyalty with relevant offers.
  • Financial & Insurance: Acquires ideal customers and reduces churn through personalized experiences.
  • Telecom: Identifies potential switchers and grows average revenue per user.
  • Healthcare: Engages patients and practitioners with personalized messaging. The ZMP also provides performance insights and optimization tools:
  • Campaign Optimization: Measures and improves digital marketing performance in real-time.
  • Competitor Intelligence: Identifies market position impacts and adjusts strategies accordingly.
  • Profitable Growth: Determines top opportunities and next best offers for customers. Through these solutions, Zeta Global empowers businesses to enhance customer engagement, drive growth, and optimize marketing strategies using advanced AI and data analytics.

Core Technology

Zeta Global's core technology revolves around its advanced AI-powered marketing cloud, which combines several key components:

  1. AI-Powered Marketing Platform: Leverages proprietary AI to analyze trillions of consumer signals, using both predictive and generative AI to anticipate customer behavior and create personalized content.
  2. Zeta Opportunity Engine (ZOE): A conversational AI assistant that provides instant, actionable insights through natural language queries, integrating with the Zeta Data Cloud.
  3. Zeta Data Cloud: A robust database containing over 12.7 billion digital identifiers and 2,500+ real-time signals, enhancing the accuracy and effectiveness of marketing strategies.
  4. AI Agents: Over 500 built-in AI-powered assistants that automate various marketing processes, including audience generation, data analysis, and campaign optimization across multiple channels.
  5. Omnichannel Marketing Capabilities: The largest omnichannel marketing platform with identity data at its core, analyzing billions of data points to predict consumer intent and personalize experiences at scale.
  6. Machine Learning and Predictive Analytics: Integrated capabilities from acquisitions like Adchemy, Clicksquared, and Boomtrain, enabling real-time forecasting of revenue, channel profitability, and audience engagement.
  7. Continuous Integration and Expansion: Ongoing enhancement of capabilities through strategic acquisitions, such as Apptness, which strengthens the Zeta identity graph and adds incremental consumer signals. This comprehensive technology stack enables Zeta Global to offer a dynamic and adaptive platform that meets the evolving needs of modern marketers, combining advanced AI, data analytics, and omnichannel capabilities to drive effective, data-driven marketing strategies.

Industry Peers

Zeta Global Holdings Corp (ZETA) operates within the application software segment of the information technology industry. Key industry peers and competitors include: Application Software Peers:

  • Dynatrace (DT): Software intelligence and monitoring solutions
  • CyberArk Software (CYBR): Privileged access management and cybersecurity
  • Okta (OKTA): Identity and access management solutions
  • Duolingo (DUOL): Language-learning platform and educational technology
  • Bentley Systems (BSY): Infrastructure design, construction, and operations software
  • Wix.com (WIX): Cloud-based web development platform
  • Rubrik (RBRK): Cloud data management and enterprise data security
  • Paycom Software (PAYC): Cloud-based human capital management software Other Software & Programming Industry Competitors:
  • Citrix Systems Inc.: Virtualization, networking, and cloud computing solutions
  • Adobe Inc.: Creative, marketing, and document management software
  • Salesforce Inc.: Customer relationship management (CRM) software
  • Hubspot Inc.: Inbound marketing, sales, and customer service software
  • Zuora Inc.: Subscription management and billing software Similar Companies in the Application Software Sector:
  • C3.ai, Inc. (AI): Enterprise AI software
  • Asana, Inc. (ASAN): Work management and team collaboration software
  • Box, Inc. (BOX): Cloud content management and collaboration solutions
  • Braze, Inc. (BRZE): Customer engagement and marketing automation software
  • Cellebrite DI Ltd. (CLBT): Digital intelligence solutions for law enforcement and enterprises These companies are often compared to Zeta Global in terms of market performance, valuation, and operational metrics. The competitive landscape reflects the diverse range of specialized software solutions catering to various aspects of business operations, from marketing and customer relationship management to cybersecurity and data analytics.

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