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Rokt

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Overview

Rokt, founded in 2012 and headquartered in New York City, is a global leader in ecommerce technology. The company's mission is to unlock real-time relevancy in ecommerce transactions, enhancing customer engagement and driving incremental value for its clients.

Technology and Products

Rokt leverages AI and machine learning through its platform, Rokt Brain, to optimize customer interactions. Key products and services include:

  • Rokt Network: A multi-sided marketplace for partners, advertisers, and customers.
  • AfterSell: Boosts engagement and increases average order value through checkout and post-purchase upsells.
  • Rokt Pay+: Turns payment moments into revenue-generating opportunities.
  • Rokt Thanks: Enhances customer lifetime value in the post-purchase journey.
  • Rokt Ads: A performance marketing channel for customer acquisition.
  • mParticle: An end-to-end customer data platform integrating Rokt Brain with actionable analytics.

Client Base and Reach

Rokt powers over 6.5 billion transactions annually, connecting 400 million customers across 15 countries in North America, Europe, and Asia-Pacific. Notable clients include Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, and HelloFresh.

Growth and Recognition

The company has achieved consistent annual growth of over 40% for the past decade. Rokt has been recognized as one of the fastest-growing private companies in the US by Inc. for three consecutive years and has received awards such as the MarTech Breakthrough Award.

Work Culture and Offices

Rokt maintains a mission-driven, hyper-growth culture emphasizing teamwork and innovation. The company has offices in 9 global locations, including New York, London, Seattle, Sydney, and Tokyo. Employees typically work from physical offices four days a week, with quarterly flexibility for remote work.

Data Security and Integration

Rokt ensures robust data security by storing data on Amazon Web Services (AWS) with encryption-at-rest using AES-256 and additional encryption for personally identifiable information. The company integrates various data types to deliver personalized customer experiences while maintaining strict confidentiality and security protocols.

Leadership Team

Rokt's leadership team comprises experienced executives driving innovation and growth in ecommerce technology. Key members include:

C-Suite Executives

  • Doug Rozen: Chief Marketing Officer (appointed November 2023)
    • Nearly three decades of senior leadership experience in global marketing companies
    • Oversees all global marketing efforts and serves on Rokt's executive committee
  • Craig Galvin: Chief Revenue Officer
    • Oversees revenue strategy and performance of regional heads
  • Srishti Gupta: Chief Product Officer
    • Responsible for product development and strategy
  • Jacqueline Purcell: Chief Financial Officer (appointed December 2024)
    • Extensive experience in corporate finance, operations, and law
    • Previously served as interim COO at Rokt
  • Claire Southey: Chief Product Development Officer (appointed December 2024)
    • Seasoned technology executive with experience at Google and Amazon
    • Leads product development efforts

Regional Leaders

  • Marc Allsop: Head of EMEA (appointed May 2024)
    • Extensive experience in payments, loyalty, B2B, and B2C marketing
    • Previously held roles at American Express, Aimia, and Ecrebo
  • Mick O'Brien: Head of Australia and New Zealand (appointed May 2024)
    • Over 20 years of enterprise sales experience in the Australian technology industry
    • Previous roles at EasySend, Datorama, and Sizmek

CEO

  • Bruce Buchanan: Instrumental in the company's growth strategy and recent executive appointments Rokt's leadership team focuses on driving innovation in transaction marketing, expanding market presence, and fostering sustainable growth by leveraging the company's AI and machine learning platform to enhance customer engagement and ROI.

History

Rokt, a leading e-commerce marketing technology company, has a rich history of innovation and growth since its founding in 2012.

Founding and Early Years

  • Founded in 2012 by Justin Viles and Bruce Buchanan in Sydney, Australia
  • Acquired Rocklive to create a new vision for transforming e-commerce marketing
  • Initial goal: Provide customers with personalized and relevant online shopping experiences

Growth and Global Expansion

  • Rapid expansion beyond Australia into numerous countries
  • Established operations in the US, Canada, UK, Ireland, France, Germany, and others
  • Formed partnerships with leading e-commerce brands worldwide

Key Milestones and Innovations

  • Launch of innovative technology revolutionizing e-commerce customer engagement
  • Development of data-driven, machine learning-powered marketing solutions
  • Strategic partnerships with major industry players enhancing technology and reach
  • Successful integration with companies like Spirit Airlines, driving incremental purchases and boosting ancillary revenue

Achievements and Recognition

  • Consistent growth, with a strong international presence
  • Highly effective targeted marketing campaigns driving engagement and conversions
  • Multiple awards and accolades, including:
    • Inc. Magazine's Annual List of America's Fastest-Growing Private Companies
    • Crain's New York Business Fast 50
    • BuiltIn NYC's Best Companies to Work for 2023

Leadership and Culture

  • Led by CEO Bruce Buchanan and a strong executive team
  • Emphasis on innovation, customer focus, and collaboration
  • Offices in trendy locations such as New York, Sydney, Tokyo, and London Rokt's history is characterized by continuous innovation, rapid growth, and a commitment to delivering personalized customer experiences. The company has solidified its position as a leader in the e-commerce marketing technology industry through its advanced AI and machine learning capabilities, global reach, and strong partnerships with major brands.

Products & Solutions

Rokt, a global leader in ecommerce technology, offers a comprehensive suite of products designed to enhance customer engagement, drive revenue, and acquire customers at scale. Here are the key offerings:

Rokt Ecommerce

The core offering that uses advanced machine learning to personalize products, services, ads, and experiences for each customer from cart to confirmation page. It optimizes transactions by serving relevant offers and experiences in real-time, based on customer behavior and business objectives.

Rokt Brain

Rokt's AI and ML-powered relevance engine, developed over a decade and backed by billions of interactions. It optimizes customer engagement by selecting the most relevant product or service in the Transaction Moment.

Rokt Network

A multi-sided marketplace where partners generate incremental revenue, advertisers achieve pay-for-performance outcomes, and customers enjoy relevant experiences. It monetizes the confirmation page with personalized offers from leading advertisers.

AfterSell by Rokt

Leverages checkout and post-purchase upsells to boost engagement, drive sales, and increase average order value (AOV). It integrates upsell and cross-sell opportunities directly into the cart.

Rokt Pay+

Turns the payment moment into a revenue-generating opportunity by unlocking relevant messages and offers for customers, including exclusive co-branded cards and flexible Buy Now Pay Later (BNPL) options.

Rokt Thanks

Improves customer lifetime value by offering relevant experiences in the post-purchase journey, enhancing thank you and confirmation pages with personalized offers.

Rokt Ads

A performance marketing channel driving customer acquisition at scale, targeting high-intent customers in a trusted ecosystem with full visibility and smart measurement tools.

mParticle by Rokt

An end-to-end customer data platform integrating Rokt Brain with actionable analytics, empowering businesses to unlock the full potential of their data.

Key Features and Benefits

  • Real-Time Relevance: Delivers highly relevant offers and experiences in real-time.
  • Transaction Moment Optimization: Enhances engagement and revenue potential from cart to confirmation.
  • Advanced Targeting: Utilizes first-party data and machine learning insights for high-quality audience targeting.
  • Seamless Integration: Integrates into existing systems with minimal technical effort.
  • Performance Measurement: Provides accurate measurement and attribution tools. Rokt's solutions transform the entire ecommerce transaction process, enhancing customer engagement, driving revenue, and fostering long-term customer relationships.

Core Technology

Rokt's core technology focuses on enhancing the ecommerce transaction experience through personalized and relevant interactions, leveraging advanced technologies such as AI, machine learning, and real-time data processing. Key aspects include:

AI and Machine Learning

Rokt utilizes AI and machine learning to optimize ecommerce transactions. Their platform, Rokt Brain, is powered by machine learning algorithms that analyze vast amounts of data to tailor the shopping experience for each individual customer.

Real-Time Relevance

The company prioritizes delivering relevance during the critical transaction moment. By integrating with ecommerce platforms, Rokt optimizes the checkout process, presenting customers with personalized offers, products, and campaigns in real-time.

Customer Data Platform (CDP) Integration

Following a merger with mParticle, Rokt now combines its expertise with mParticle's real-time Customer Data Platform. This integration enables businesses to activate customer data in real-time, enhancing experiences across ecommerce, advertising, and customer engagement while maintaining strict data privacy and compliance standards.

Adaptive Content Engine (ACE)

Rokt's ACE is a generative AI tool that creates highly relevant and customized ad messages. Using proprietary large language models and insights from billions of transactions, ACE generates multiple ad variants tailored to different customer segments.

Product Solutions

Rokt offers several product solutions:

  • Commerce: Optimizes transactions and enhances the shopping experience.
  • Acquire: Assists marketers in customer acquisition during the transaction moment.
  • CalReply: Drives timely action through calendar integrations.

Data Privacy and Security

Rokt emphasizes maintaining complete control and ownership of first-party data, ensuring brands adhere to high standards of data privacy and compliance. This is particularly highlighted in their merger with mParticle, where data security and governance are key priorities. In summary, Rokt's core technology leverages AI, machine learning, and real-time data to deliver highly personalized and relevant interactions, transforming the ecommerce experience while prioritizing data security and privacy.

Industry Peers

Rokt operates in the e-commerce and marketing technology sectors, competing with several notable companies across various specializations:

Marketing Automation and Personalization

  • Intellimize: Drives conversions and revenue growth through website personalization.
  • Attentive: Offers personalized text messaging for retail and e-commerce brands.
  • Persoo: Provides AI-powered personalization tools for e-commerce.
  • Klaviyo: Automates personalized email and SMS communications for brands.
  • Brevo (formerly SendinBlue): Offers SaaS solutions for digital marketing campaigns and automation.

E-commerce and Retail Media

  • Bluecore: Specializes in retail marketing automation and personalization.
  • Yieldify: Provides services including email marketing, audience segmentation, and performance testing.
  • Kahoona: Focuses on data activation solutions for audience segmentation and targeting.
  • AndesML: Develops advertising platforms for online retailers to launch and monetize ad networks.

Other Notable Competitors

  • DoubleVerify: Competes in the broader digital marketing and advertising space.
  • Viant: Provides a self-service advertising software platform for marketers.
  • Optmyzr: Offers performance marketing software, particularly for PPC and SEO optimization.
  • AdsWizz: Specializes in digital audio advertising solutions. These companies compete with Rokt in various aspects of e-commerce technology, marketing automation, personalization, and retail media networks. Each brings unique strengths to the market, from specialized personalization tools to comprehensive marketing platforms. The competitive landscape highlights the dynamic nature of the e-commerce and marketing technology sectors, with companies continuously innovating to provide more effective, personalized, and data-driven solutions for businesses and consumers alike.

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