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Rokid

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Overview

Rokid is a leading company in human-computer interaction, specializing in Augmented Reality (AR) technology. This overview highlights their key products and features.

Company Focus

Rokid is dedicated to the research and development of AR hardware and software, positioning itself as an industry pioneer.

Rokid Max AR Glasses

The Rokid Max AR glasses offer a private, portable viewing experience:

  • Visual Quality: Full-HD (1080p) video on a virtual 210-inch screen, comparable to a decent budget projector.
  • Audio: Built-in speakers lack bass and have significant audio leakage. Headphones are recommended for public use.
  • Design and Comfort: Well-fitting but can become hot during extended use. Compatible with various devices via Display Port over USB-C.

Rokid Station

The Rokid Station enhances the functionality of the Rokid Max AR glasses:

  • Functionality: Eliminates the need for smartphone connection, allowing access to smart streaming, apps, collaboration tools, and games.
  • Specifications: 120Hz refresh rate, 5000 mAh battery (5 hours use), Wi-Fi, Bluetooth, Micro HDMI, 65-bit 4-Core ARM CPU, and 32 GB storage.
  • User Experience: User-friendly with touchpad and button navigation. Can serve as a battery backup and includes Chromecast functionality.

Rokid Station 2 and Rokid AR Lite Kit

An upgraded version featuring:

  • Rokid Max 2 Glasses: Two Sony micro OLED screens (1120p per eye), bird bath Optics, and flexible hinges for comfort.
  • Rokid Station 2: True spatial computing, touchscreen, 5000 mAh battery, 8 GB RAM, 128 GB storage, running on Rokid's Yoda OS Master.

Use Cases

Rokid's AR solutions cater to various needs:

  • Entertainment: Streaming services, virtual movie-watching experience.
  • Productivity: Second screen functionality, work tools, and communication apps.
  • Gaming: AR games utilizing trackpad and spatial computing capabilities. Rokid's products aim to provide a seamless, immersive AR experience for both personal and professional use.

Leadership Team

Rokid Corporation Ltd's leadership team includes:

  • Zhu Mingming: Founder and Chief Executive Officer
  • Eric Wong: Co-Founder and Chief Financial Officer
  • Liang Guan: General Manager of US
  • Jun F: Vice President and Deputy General Manager (VP&DGM)
  • Yuyan Zhou: EBG Vice President
  • Maggie Yan: Head of Sales This list represents key members of Rokid's management team based on available sources. It may not be exhaustive but provides insight into the company's top-level leadership structure.

History

Rokid, a Chinese technology company specializing in human-computer interaction and augmented reality (AR), has a rich history of innovation and growth.

Founding and Early Years

  • Founded in 2014 by Mingming Zhu (Misa Zhu) in Hangzhou, China
  • Initial focus on AI, smart devices, AR gadgets, and robotics software

Key Milestones

  • 2014: Company founded
  • 2016: Launched first product, Rokid Glass
  • 2017: Expanded to smart home devices (Rokid Pebble)
  • 2018: Introduced Rokid Mecha, a humanoid robot
  • 2019: Launched Rokid Vision smart glasses
  • 2020: Partnered with leading tech companies for technology integration

Recent Developments

  • 2024: Unveiled next-generation Rokid Glasses at Rokid Jungle 2024 event
    • Integrated AI with AR capabilities
    • Powered by Qualcomm Snapdragon AR1 and Alibaba's Tongyi Qianwen AI
    • Features: object recognition, text translation, math problem-solving
    • Designed for all-day wear (49 grams, 4-hour battery life)
    • Supports custom lenses, voice commands, and secure payments

Expansion and Ecosystem

  • Over 6,200 registered developers contributing to Rokid's platform
  • Transformed museum experiences using AR technology

Financial Growth

  • 2023: Raised $112 million at a $1 billion valuation, backed by Temasek Holdings Pte Rokid has established itself as a leader in AR and human-computer interaction through innovation, focus on user experience, and strategic partnerships.

Products & Solutions

Rokid, a pioneer in Augmented Reality (AR) and human-computer interaction, offers a range of innovative products and solutions. Here's an overview of their key offerings:

Rokid Glass 2

  • Designed for industrial and field applications
  • Features lightweight design, high-resolution display, and superior performance
  • Supports tasks like point inspection, operation e-manuals, and remote expert applications
  • Hands-free and voice-operated, capable of detecting voice commands up to 85 decibels in noisy environments

Remote Collaboration System

  • Enables multi-person collaboration across different platforms (glasses, smartphones, computers)
  • Features include:
    • Real-time video and audio connections
    • Video recording for training and review
    • Screen and camera sharing
    • Collaborative annotation
    • Virtual whiteboard for sharing ideas and documents

Smart Inspection

  • Integrates AI-powered smart inspection with AR glasses
  • Automates tasks using computer vision to identify issues
  • Allows workers to compare IoT data with physical inspection data

Rokid AR Spatial

  • Designed for gaming and entertainment
  • Features integrated myopia and pupillary adjustment
  • Offers a 300-inch virtual screen
  • Suitable for watching movies and interactive experiences

Rokid Glasses

  • Provides a mini desktop-like display
  • Lightweight and comfortable to wear
  • Features include real-time language translation, AI assistant, and object recognition camera
  • Particularly useful for travelers and on-the-go assistance

Smart Tour Solutions

  • Powered by proprietary YodaOS-Master
  • Creates immersive and interactive tours of landmarks and museums
  • Features include holographic guides, entertainment, and virtual reenactments

Rokid Max AR Glasses

  • Positioned as an ideal companion for tech enthusiasts
  • Offers immersive AR experiences with captivating visuals Rokid's solutions cater to various industries, including logistics, healthcare, and field services, aiming to enhance work performance, reduce costs, and improve safety and efficiency. The company has established strategic alliances with partners like Cupra, Audi, and the German TWE Group.

Core Technology

Rokid's innovative products and services are built on several key technologies:

Spatial Computing

  • Powered by the self-developed YodaOS-Master spatial computing operating system
  • Enables robust spatial computing features in products like Rokid AR Studio

Hardware and Software Integration

  • Develops both hardware and software solutions
  • Utilizes processors like Arm Cortex-A77 and Arm Cortex-A55 for high-performance AR experiences
  • Creates lightweight, high-resolution AR glasses such as Rokid Glass 2 and Rokid AR Lite

Speech Recognition and Natural Language Processing

  • Incorporates advanced speech recognition and natural language processing
  • Enables hands-free voice control interfaces
  • Particularly useful in logistics, healthcare, and field service applications

Optical Display and Semiconductor Platform

  • Made significant advancements in optical display technology
  • Developed proprietary semiconductor platforms
  • Crucial for high-quality AR glasses and devices

Artificial Intelligence (AI)

  • Combines AR with AI to enhance user experiences
  • Implements AI-powered inspection tools and digital workflows
  • Improves efficiency and accuracy in industrial settings

YodaOS-Master Operating System

  • Key component of Rokid's AR ecosystem
  • Focuses on powerful spatial computing capabilities
  • Provides ultimate audio-visual experiences
  • Suitable for high-end AR applications

Multi-App Versatility and High-Resolution Displays

  • Features 300-inch virtual screens in products like Rokid AR Lite
  • Enables simultaneous streaming, gaming, and work
  • Powered by platforms such as Qualcomm's Snapdragon 6 Gen 1 Rokid's core technology centers on integrating advanced hardware, software, and AI capabilities to deliver seamless and powerful AR experiences across various industries and consumer applications.

Industry Peers

Rokid operates in the competitive field of augmented reality (AR) technology, with several notable peers and competitors across various sectors:

Augmented Reality and Mixed Reality

  • KIT-AR: Focuses on augmented quality assurance in manufacturing
  • Xreal: Develops mixed reality wearables for consumer electronics
  • HoloLight: Provides industrial AR solutions and cross-platform remote rendering SDK
  • VIRNECT: Offers extended reality (XR) solutions for workplace management
  • Augmentir: Provides AI-based connected worker solutions for the industrial sector

Industrial AR and Smart Glasses

  • RealWear: Specializes in AI-voice-powered industrial smart glasses
  • Vuzix: Offers M400 smart glasses with hands-free operation and voice control
  • Atheer: Provides Augmented interactive Reality (AiR) smart glasses with gesture-based computing

Mixed Reality and Spatial Computing

  • Ario Technologies: Focuses on spatial communication and AR knowledge-sharing tools
  • AerinX: Specializes in mixed reality solutions for aircraft maintenance

Other Competitors

  • Furhat Robotics: Designs development kits for AI interfaces (not exclusively AR-focused)
  • Diota: Provides AR solutions for industrial processes like maintenance and assembly assistance These companies are recognized for their advancements in augmented reality, mixed reality, and industrial applications, positioning them as significant peers and competitors to Rokid in the AR technology landscape.

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