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Justt

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Overview

Justt is a fintech company specializing in AI-powered chargeback mitigation. While the company's name may be similar to other programs or entities, it's important to note that Justt is distinct from the 'Just' program administered by the International Living Future Institute (ILFI). Justt's primary focus is on leveraging artificial intelligence to streamline and improve the chargeback dispute process for businesses. The company aims to address inefficiencies in traditional chargeback management systems by using advanced technology and data analysis. Key aspects of Justt's approach include:

  1. AI-driven solutions: Utilizing machine learning algorithms to analyze and process chargeback claims more efficiently.
  2. Automation: Streamlining the chargeback dispute process to reduce manual workload and improve response times.
  3. Data analysis: Leveraging large datasets to identify patterns and trends in chargeback behavior, helping businesses better understand and mitigate risks.
  4. Customization: Tailoring solutions to meet the specific needs of different industries and business types. By focusing on these areas, Justt aims to help businesses reduce revenue loss from chargebacks, improve customer relationships, and optimize their overall payment processes. The company's innovative approach to chargeback mitigation sets it apart in the fintech industry and positions it as a leader in applying AI to solve complex financial challenges.

Leadership Team

Justt's leadership team comprises experienced professionals with diverse backgrounds in fintech, payments, and technology. Their collective expertise drives the company's innovation in AI-powered chargeback mitigation.

Founders

  • Ofir Tahor (Co-Founder and CEO): Brings expertise in computer science and machine learning algorithms. Previously worked at Magento/Adobe.
  • Roenen Ben-Ami (Co-Founder and Chief Risk Officer): Expert in payments and chargeback mitigation. Led chargeback and merchant risk teams at Simplex. Has a military background in an elite intelligence unit of the Israel Defense Forces.

Senior Leadership

  • Renata Caine (Chief Commercial Officer): Veteran in fintech and payments. Previously held senior roles at Marqeta and WEX. Advocate for diversity and gender equity in fintech.
  • Lissa Andrews (VP of Global Marketing): Over 20 years of experience in B2B and fintech marketing across North America, EMEA, and APAC.
  • Orly Amrany (VP of Product): Experienced product executive with a strong technical background in global payments and eCommerce.
  • Orit Stanton (VP of People): Almost two decades of experience in human resources, skilled in building and strengthening global organizations. The leadership team's diverse skills and experiences in technology, finance, and global business operations position Justt for continued growth and innovation in the AI-driven chargeback mitigation space. Their commitment to diversity and inclusion also reflects in the company's culture and approach to talent acquisition and development.

History

The history section provided does not appear to be directly related to Justt, the AI-powered chargeback mitigation company. Instead, it discusses various entities with 'Just' or similar names in their titles, focusing on historical content and podcasts. As this information is not relevant to Justt's company profile, it should be replaced with content specific to Justt's history and development. A more appropriate history section for Justt might include:

Founding and Early Years

  • Details on when Justt was founded by Ofir Tahor and Roenen Ben-Ami
  • The initial vision and mission of the company
  • Early challenges and milestones in developing their AI-powered chargeback mitigation technology

Growth and Expansion

  • Key partnerships or client acquisitions
  • Significant funding rounds or investments
  • Expansion into new markets or regions

Technological Advancements

  • Major updates or improvements to their AI algorithms
  • Introduction of new features or services
  • Recognition or awards for their innovative approach

Recent Developments

  • Latest company achievements
  • Current focus areas and future plans This structure would provide a comprehensive overview of Justt's journey from its inception to its current position in the fintech industry, highlighting its growth, technological innovations, and impact on the chargeback mitigation landscape.

Products & Solutions

Justt offers a comprehensive suite of AI-powered chargeback management and friendly fraud prevention solutions, designed to help merchants efficiently navigate and resolve payment disputes. Key features include:

  1. Centralized Chargeback Approval: A unified interface for managing and approving chargebacks across multiple Payment Service Providers (PSPs), streamlining the process and reducing administrative burden.
  2. Advanced Automation: Custom rule-setting for recurring disputes based on parameters like product type or transaction value, allowing for efficient handling of predictable cases.
  3. Multilingual Dispute Management: Automatic translation of dispute evidence, simplifying cross-border disputes and providing localized support to protect revenues in each market.
  4. PSP Integration: Compatibility with over 40 major PSPs, including Stripe, PayPal, and American Express, enabling centralized management of all chargeback-related data.
  5. AI-Driven Chargeback Mitigation: Proprietary AI technology analyzes over 500 data points to create tailored arguments for each case, continuously improving outcomes through machine learning.
  6. Industry-Specific Solutions: Tailored offerings for various sectors, including eCommerce, Travel & Hospitality, Gaming, Crypto, SaaS, Gambling, and Event Ticketing.
  7. Real-Time Insights and Reporting: Provides monthly breakdowns of dispute performance across the chargeback lifecycle, offering valuable insights to improve business operations. By leveraging these features, Justt helps merchants recover lost revenue, reduce complexity, and enhance operational efficiency in managing chargebacks.

Core Technology

Justt's core technology revolves around its AI-powered chargeback management platform, which combines advanced machine learning with domain expertise to revolutionize payment dispute resolution. Key aspects include:

  1. AI-Driven Automation: The platform analyzes over 500 data points from multiple sources to generate tailored, high-quality arguments for each dispute case. This dynamic system continuously improves outcomes through machine learning, optimizing dispute win rates.
  2. Customized Dispute Management: Unlike template-based solutions, Justt creates unique responses for each dispute, regardless of volume or complexity, increasing the likelihood of successful resolutions.
  3. Centralized Chargeback Approval: A unified interface simplifies chargeback management across multiple Payment Service Providers (PSPs), reducing administrative load and accelerating dispute decisions.
  4. Advanced Automation Capabilities: Merchants can set custom rules for recurring disputes based on specific parameters, enabling efficient handling of predictable cases and focusing resources on more complex disputes.
  5. Multilingual Dispute Management: Automatic translation of dispute evidence facilitates effective navigation of cross-border disputes, ensuring accurate and relevant communication.
  6. PSP Integration: Compatibility with over 40 major PSPs allows merchants to view and manage all chargeback-related data in one place, providing real-time insights and control.
  7. Continuous Improvement: The platform's machine learning engine runs ongoing A/B tests, enabling self-improvement and adaptation to new patterns, thereby enhancing win rates and revenue recovery for merchants. Justt's technology is designed to streamline chargeback management, boost operational efficiency, and significantly improve revenue recovery rates for merchants across various industries.

Industry Peers

Justt operates in the competitive landscape of chargeback mitigation and friendly fraud prevention within the financial technology sector. Notable industry peers and competitors include:

  1. Accertify: Specializes in digital identity and financial fraud risk management, offering services such as identity verification and fraud prevention.
  2. Chargeback Gurus: Provides end-to-end consumer transaction dispute management, including chargeback prevention, revenue recovery, and analytics.
  3. Midigator: Develops intelligent chargeback management software to help businesses prevent chargebacks and reduce payment processing risk.
  4. Backspace Tech: Offers a unified dispute resolution platform for chargeback management.
  5. Protego: Automates the chargeback dispute process and provides anti-fraud solutions to minimize manual reviews.
  6. Chargebacks911: Specializes in chargeback management across various industries, helping businesses prevent and fight chargebacks, minimize loss, and recover lost revenue.
  7. Chargehound: Simplifies handling disputes, acquired in May 2021.
  8. Chargeflow: Known for chargeback representment services, offering alerts, management, and dispute response generation, particularly beneficial for e-commerce stores selling high-ticket items.
  9. Signifyd: Focuses on comprehensive fraud protection solutions.
  10. Kount: Offers a range of tools including order validation, intelligent filters for chargeback management, and account takeover prevention, suitable for high-risk industries and international transactions.
  11. Disputifier: Specializes in automated chargeback management and fraud prevention for the e-commerce sector. These companies provide various solutions related to chargeback management, fraud prevention, and dispute resolution, competing with Justt in addressing the growing challenges of payment disputes and friendly fraud in the digital economy.

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